Tuesday, January 30, 2007

Most Entrepreneurial Supermodels

林志玲是台灣超級名模一點也不為過, 我們看一下她的事業可以怎樣發展. 二十六歲維多利亞的秘密巴西名模姬賽兒本薪五百萬美元一年是現在世界上年薪最高的名模. 她背書的涼鞋讓她每年獲利六百萬美元. 當然不是每個模特兒都是這樣. 一個模特兒可能十六歲開始工作, 在一個時裝週之後就被迫結束事業, 極少數的可以留下來繼續合約. 通常事業壽命短, 通常兩到三年. 三十歲以前假如沒有嫁給富豪, 他們能繼續做什麼? 主持節目, 影星, 歌星,都是選擇. 有漂亮臉蛋還不夠, 還必須要有名氣. 因此大部分有野心的名模必需要推銷自己的名氣, 假如當個花瓶也不是長久之道. 創業是個好選擇.

最成功的應該算是名模凱西, 現在已經四十一歲, 以她的名字創立服裝品牌, 在十四個國家販售, 去年有十億美元營收, 她自己大約淨賺一千萬美元. 1993年的時候她把她的名字印在襪子上, 最後零售業K-Mart決定採用, 總共賣掉一億雙襪子. 她的名字現在為沙發, 地毯, 到窗帘背書, 光這一部份佔了五億元營收. 還要看更多名模? 請看富比世的報導



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